Macarena Puga Buse is a Senior Marketing Manager at Amazon with over 12 years of experience in marketing, e-commerce, and retail operations across Latin America and Europe. They have a proven track record in leading large-scale digital businesses and driving commercial strategy while managing cross-functional teams. Macarena holds an MBA from Alliance Manchester Business School and has previously worked as a consultant in various capacities, enhancing business strategies for organizations like W. L. Gore & Associates and APOYO Consultoria. Their expertise includes omnichannel marketing, brand development, and customer acquisition.
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