Maggie Zhang, Ph.D., is an accomplished leader in the field of video measurement and advertising, currently serving as Head of Global Video Measurement GTM at Amazon since January 2025. With a strong background in data-driven strategies, Maggie has previously held significant roles including SVP of Strategy and Operations at NBCUniversal and various leadership positions at Amazon, where efforts focused on unified measurement strategies and innovative research solutions. Maggie's extensive experience includes developing cross-platform video measurement frameworks at Dentsu Aegis Network and influencing industry standards through leadership roles at the IAB. In addition to a robust corporate career, Maggie has contributed to academia as an adjunct professor at NYU and possesses a Ph.D. in Mass Communications from Syracuse University.
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