Melanie Erff, MBA, MMIS, PMP, is currently a Principal Business Development Manager at Amazon, focusing on driving growth in the automotive sector. Previously, they served as the Mustang Brand Manager at Ford Motor Company, where they led the successful launch of the all-new 2015 Mustang, significantly increasing market share and sales volume. With a strong background in consumer insights at Unmuted Consumer Insights and as a Director at IHS Markit, they have established themselves as a thought leader in automotive marketing and sales strategies. Melanie is pursuing multiple advanced degrees at the University of Pittsburgh and The George Washington University.
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