Michelle Liu

Michelle Liu is a Senior Technical Designer at Amazon Private Brands, where they apply over 12 years of experience in the retail industry to drive fit strategy and product excellence across physical retail and e-commerce platforms. They oversee the complete product lifecycle—from concept to customer—leveraging expertise in garment construction, block development, and 3D virtual fit simulation. Michelle has previously held positions at notable companies, including as a Senior Garment Technologist at Lipsy London and The White Company, and as a Senior Buying Assistant at Debenhams. They hold a BA (Honours) in Fashion Buying Management from the University of Westminster and a National Diploma in Fashion and Clothing from Kingston College.