Mindi Rock

Mindi Rock is a Senior Behavioral Scientist with a strong foundation in behavioral economics and psychology. They have a Ph.D. in Social Psychology from the University of Massachusetts, Amherst, complemented by an M.A. from the same institution and a B.A. from Oberlin College. Mindi's prior experience includes serving as a Postdoctoral Researcher at Harvard Business School and a Lecturer at Tufts University, where they mentored students and conducted extensive research on decision-making. At Amazon, Mindi has focused on applying behavioral science insights to enhance customer experiences.