Mostafa Talaat currently serves as the Head of Brand Marketing for MENAT at Amazon, a role initiated in April 2025, focusing on brand development across various categories and channels. Prior to Amazon, Mostafa spent over eleven years at The Coca-Cola Company, where responsibilities included directing marketing communications for the Eurasia & Middle East region, building the integrated marketing communications team for Egypt, and managing brand strategies and consumer engagement as a Senior Brand Manager. Mostafa's earlier experience includes serving as Senior Marketing Communications Manager at Vodafone, where brand strategies for the Mass and Youth segments were developed and managed. Mostafa also co-founded CIRQY, an e-commerce startup, securing funding and establishing business operations. Educationally, Mostafa holds a BA in Integrated Marketing Communications from The American University in Cairo.
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