Nupur Goel is a product leader specializing in Merchant Experience at Amazon Pay, where they currently manage the lifecycle of merchant experience products. With 12 years of experience in various multinational organizations, Nupur previously led the offline merchant UPI business for the unorganized segment and has driven key initiatives to improve merchant retention and payment success rates. During their tenure at Philips, Nupur played a pivotal role in strategic initiatives that significantly enhanced business profitability and market leadership across multiple categories. They hold an MBA from the Indian School of Business and are a qualified Chartered Accountant from The Institute of Chartered Accountants of India.
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