Pamela G. is a seasoned professional in market research, specializing in audience behavior within cross-media environments. With a career spanning from 2008, Pamela has held various significant roles, including Insights & Measurement Manager LATAM at Amazon Ads since 2023, and has previously worked with companies such as Facebook and Twitch. Pamela also served as President of the Business Intelligence Committee at IAB México and has experience in both television and digital advertising research. They hold a degree in Marketing from the Instituto Tecnológico y de Estudios Superiores de Monterrey.
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