Peter Larsen is a seasoned executive currently serving as Vice President of Multichannel Commerce & Fulfillment at Amazon, overseeing global P&L and operations for Multichannel Fulfillment and Buy with Prime. Previously, Peter held the position of Vice President for Transportation & Delivery Technology, managing North American operations and founding Amazon Shipping. As Vice President of Devices, Peter led product management and strategic initiatives for a range of Amazon Devices and was instrumental in establishing Amazon Freetime. Peter's earlier career includes roles as CEO at Enpocket, where a startup focused on mobile advertising was successfully sold to Nokia, and key positions at Liberate Technologies and Apple. Peter also began a career in sales and management at LINC Computer and served as an evangelist at General Magic. Educational qualifications include an MBA from Cornell Johnson Graduate School of Management and studies at the University of Wisconsin-Madison.
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