Priscilla Chen

Priscilla Chen is a seasoned digital leader and Senior Program Manager Lead at Amazon, specializing in category management with over 10 years of experience. Priscilla has previously driven strategic initiatives across e-commerce businesses, including significant roles at Clarks and ZALORA Group, where they achieved substantial sales growth through innovative marketing and operational strategies. They have a strong background in team leadership, vendor management, and product merchandising, and have received multiple awards for their outstanding contributions at Amazon. Currently, Priscilla is enhancing customer programs and leading cross-functional teams to promote strategic growth at Amazon Singapore.