Rasmus Karlsson

Customer Acquisition & Engagement Lead, Amazon EU

Rasmus Karlsson is a seasoned professional with extensive experience in customer acquisition, engagement, and marketing strategies. Currently serving as the Customer Acquisition & Engagement Lead for Amazon EU, Rasmus also leads customer retention efforts in Sweden and the Netherlands, driving lifecycle strategies through data-driven insights. Previous roles include Marketing Channels Lead in South Africa during the marketplace launch, along with key positions in customer lifecycle marketing for Amazon. As a founder of HomeSpotter, Rasmus aims to simplify home rental processes, and as a Board Member, provides strategic guidance. Additional entrepreneurial ventures include Mstige Group and Snabbostad.se. Rasmus holds a Bachelor of Science in Business and Economics from Lund University and has completed an exchange semester at the National University of Singapore.

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