Ria Friedrich is the Head of Consumer Electronics at Amazon Australia. Previously, Ria held various roles at Amazon, including Head of Small Domestic Appliances and Floorcare, and Senior Vendor Manager for Toys and Movies. Ria's earlier experience includes strategic purchasing positions at Procter & Gamble and a global content consultant role at Munich Re. Ria completed a diploma in International Business from the International School of Management and participated in semester abroad programs at CSIM California School of International Management and Group Sup de Co La Rochelle.
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