Ricarda Peter is currently the Sr Influencer & Creator Manager for Prime Video in Germany at Amazon, where they focus on enhancing consumer engagement through influencer collaborations and strategic campaigns. Previously, Ricarda held various roles including PR Manager at Amazon, PR & Influencer Manager at ASICS EMEA, and Corporate Communications Associate Manager at LinkedIn, showcasing a diverse background in public relations and marketing across multiple industries. Ricarda earned a Master of Science in Marketing Branding and Communication with Distinction, as well as a BA (Hons) in International Event Management from the University of Brighton. Their extensive experience spans several countries in the EMEA region, reflecting a strong ability to adapt and drive brand campaigns effectively.
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