Rie Hirabaru

Rie Hirabaru serves as the Head of Prime XCM (Cross Channel/Cross Category Marketing) at Amazon, specializing in Strategic Marketing and Communications. Rie also operates as an Independent Advisor, providing expertise as a Strategic Marketing and Business Consultant, focusing on Insights & Analysis and Marketing Strategy/Operations. As the Founder and Owner of RieCo LLC, Rie leads end-to-end marketing campaigns and drives innovation in marketing strategy. Previously, Rie held the position of Director of Marketing at Gaia Interactive, concentrating on product merchandising and customer acquisition and retention. Rie's career includes a role as Senior Marketing Manager at Google Inc., where leadership of creative teams and management of major product launches were key responsibilities.