Rikki Price

Rikki Price is a UK Creative Director and Alexa Personality at Amazon, where they have been enhancing user experience through digital content management since 2018. They have held various key positions at Amazon, including Head of Content & CRM, and have played a pivotal role in driving best practices across multiple customer-facing stores. Rikki also runs their own freelance website-building business, serving small businesses, charities, and social enterprises. Earlier in their career, Rikki gained valuable experience in the music industry, working as an Assistant Editor for Mixmag Update and in various roles at Food Records and DEF Ltd.