Roberta Marforio

Roberta Marforio is the Head of Category and Vendor Management at Amazon Fresh, where they specialize in buying strategy, negotiation, and category strategies within the ecommerce, grocery, and FMCG sectors. They have been part of the Amazon Fresh/Prime Now team since its launch, leading the Vendor and Category Management team to meet revenue and profit targets. Prior to this role, Roberta served as a Vendor Manager and Online Content Manager at Amazon, and they began their career at Vodafone Italy, where they honed commercial skills as a Wholesale Roaming Negotiator. Roberta holds a degree in International Management, Business Studies, Marketing and Communication from Università Cattolica del Sacro Cuore.