Roberto Cánovas is a senior leader with over 20 years of experience across Latin America in both entrepreneurial ventures and multinational corporations. They currently serve as a Senior PMM at Amazon, driving customer-centric initiatives focused on innovation. As the co-founder and CEO of Garra Gaming Media, Roberto established a leading platform in gaming marketing, achieving rapid revenue growth and high client retention rates. Previously, they held managing director roles at Electronic Arts and Coats Ltd, leading significant regional growth, and began their career with Eli Lilly and Procter & Gamble, building a strong commercial foundation. They also teach at Universidad Anáhuac, sharing their extensive expertise with students.
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