Rohini Sen is a strategic marketing executive currently serving as the Head of Measurement & Planning GTM at Amazon, where they leverage big data to provide actionable insights for marketers. They previously held the position of Global Head of Analytics, Insights & Measurement at Quantcast and led a cross-disciplinary Data Sciences team at Wavemaker, driving client performance through data and analytical strategies. With a strong background in audience development and various aspects of marketing analytics, Rohini has significant global experience and expertise in integrating diverse data sources to enhance business optimization and growth. They hold a BA in International Studies from The Johns Hopkins University and are pursuing an MA in International Development from the Institut d'Etudes politiques de Paris.
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