Rory Behrman is a global lead specializing in emerging channels and programs with over 18 years of experience in multi-media planning. Previously, Rory held various positions at Universal McCann, where they managed high-profile accounts and led innovative cross-media campaigns for clients like Xbox and Ecco. As a business director at UM London, Rory oversaw a £50m annual ad spend for Microsoft consumer products, contributing to the success of significant product launches. Rory's educational background includes a degree from the University of Birmingham and distinctions from both the IPA Foundation and the IPA Eff Test.
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