Roy Cohen

Roy Cohen is a seasoned creative professional currently serving as the Senior Creative Director and Head of Sponsorship at Amazon Brand Innovation Labs in London. They previously held significant roles as Executive Creative Director at Shalmor Avnon Amichay/Y&R Interactive, McCann Worldgroup, and Keko London, where they led various teams and managed high-profile campaigns for major clients including Mercedes-Benz and Mastercard. Roy's earlier experience includes building the Global Team at Jung von Matt and directing creative efforts at Blue Hive, successfully driving digital transformation for brands like Ford. Roy holds an Executive MBA from the Berlin School of Creative Leadership and a diploma in copywriting from ACC Tirza Granot.