Sam Carter is the Head of Branded Gift Cards for Europe at Amazon, a position held since 2024. They have previously held multiple roles at Amazon, including Head of Amazon Top Up and Head of Gift Cards Experience. Prior to their extensive experience at Amazon, Sam worked as a Brand Specialist at Amazon UK and as a Business Development Executive at Lucozade Ribena Suntory. Sam earned a B.A. (Hons) in History from the University of Warwick, following the completion of their IB Bilingual Diploma at Frankfurt International School.
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