Samantha Borum is a Senior Ontologist at Amazon, specializing in product knowledge and query understanding. They previously worked as an Ontology Engineer at NTENT from 2017 to 2019, where they designed core ontologies, improved knowledge structures, and collaborated with teams to enhance technology. Currently, at Amazon since 2019, they develop semantically rich data models for the product catalog, optimize knowledge graph data, and manage cross-functional projects. Samantha is pursuing a Bachelor of Arts in Philosophy at Loyola Marymount University and a Master of Arts in General Linguistics with a Certificate in Computational Linguistics at San Diego State University.
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