Shimin Ni is a growth and innovation leader at Amazon, where they head global product development and optimization for Amazon Private Brands across Hardlines and Softlines. With a background in marketing and consumer insights, Shimin has held prominent roles at Mars and Procter & Gamble, driving product innovation and strategic decision-making. They possess a proven track record of leveraging insights to foster impactful innovations and business growth in the CPG and ecommerce sectors. Shimin holds dual bachelor's degrees in Economics and Advertising from Peking University.
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