Shoeb Khan is a marketing professional specializing in customer acquisition, engagement, and retention through integrated digital campaign planning, measurement, and optimization. They currently lead lifecycle marketing at Amazon, driving go-to-market strategies for Prime acquisition and engagement campaigns. Previously, Shoeb held various roles at Amazon, including Senior Marketing Manager and Marketing Manager, focusing on customer lifecycle strategies and special projects across the UAE and KSA. Their experience also includes digital marketing internships and managerial positions at companies such as Hungama Gameshastra and #fame, where they executed successful user acquisition campaigns and developed strategic marketing initiatives. Shoeb earned a PGDM in Marketing Communications from MICA.
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