Sid Prabhu is a Senior Product Manager - Technical at Amazon, where they leverage extensive expertise in retail and ad tech to lead the creation and launch of systems that enhance brand building and advertising measurement. Previously, they worked as a Business Technology Analyst at Deloitte U.S. India offices from 2012 to 2014, and held various technical roles at Amazon in 2021. Sid earned a Bachelor of Engineering in Electronics and Communications Engineering from Manipal Institute of Technology in 2012. Their goal is to empower both human and automated decision-making systems to enable better choices.
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