Smitha Srinath Mehta is currently the Head of Customer Engagement for Amazon Freevee UK, where they oversee engagement and growth marketing for the ad-supported streaming service. With over seven years of experience, including significant roles in marketing communications and digital media, Smitha previously led product marketing for Prime Video Advertising across Europe and managed marketing automation and operations for Prime Video in India. Earlier in their career, Smitha served as a Marketing Associate at Globus family of brands and held various marketing positions at Amazon since 2020. Smitha holds a Bachelor of Commerce in Marketing Management and Human Resource Management from St Joseph's College of Commerce.
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