Sonja Valenta

Sonja Valenta served as the Global Head of Sports + Entertainment Marketing and Global Head of Integrated Marketing at Amazon Ads from March 2021 to October 2023, where Sonja established a new Integrated Marketing team to develop holistic strategies for various key initiatives. Prior to Amazon, Sonja was the Vice President of Marketing at Guinness World Records, leading marketing, PR, and digital teams to create successful integrated campaigns that generated significant brand impressions. Sonja also held leadership roles at RFID Journal, overseeing global growth strategies that resulted in consistent revenue growth, and managed marketing operations at Everyday Health Group and JPMorgan Chase. Sonja holds a B.S. in Marketing with a Psychology minor from Syracuse University and is a Certified Health Coach from the Institute for Integrative Nutrition.