Sonya Tsui is a senior program activation manager at Twitch and Amazon, specializing in brand partnerships with over 10 years of experience in branded content and live events. They began their career as a wedding cake designer before transitioning into media at Spafax, where they developed content marketing for airlines. Sonya supported the launch of Fandom in the Asia-Pacific market and later worked with Val Morgan on digital content strategy. Having lived and worked across multiple countries, Sonya is currently pursuing a Bachelor of Commerce in Entrepreneurship at Royal Roads University while residing in Toronto.
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