Tanja Hummel is a seasoned professional in online performance marketing and strategic consulting, currently serving as a Strategy Consultant at Amazon since November 2024. Prior to this role, Tanja held various positions at Jochen Schweizer mydays Group from September 2021 to November 2024, including Online Performance Marketing Manager and Junior Online Performance Marketing Manager, where responsibilities encompassed partner consulting, campaign analysis, and brand strategy optimization. Tanja's prior experience includes roles in retail and event management across several companies such as ERES - Groupe Chanel and SportScheck, as well as leadership in sales coordination at FAIREVER GmbH. Tanja holds a Master of Science in Management with a specialization in Strategic Marketing from Católica Lisbon School of Business and Economics and a Bachelor of Science in International Fashion Retail from Reutlingen University, complemented by an exchange semester in International Management at Universitas Udayana.