Vijay Balan

Vijay Balan is an accomplished executive with extensive experience in corporate strategy, partnerships, and digital advertising. Currently serving as the Director of Corporate Strategy and Partnerships at Amazon since April 2023, Vijay previously held significant positions at Meta, including Director of Growth, where responsibilities encompassed driving digital ad revenue and enhancing e-commerce platform transactions, as well as being a founding executive of Facebook Audience Network. Prior to Meta, Vijay was the Senior Vice President of Global Operations at LiveRail, where leadership focused on publisher sales and evolving the company into a leading video ad server. Additional experience includes roles at Microsoft Advertising and Innoveer Solutions, marking a career dedicated to strategic planning and digital transformation. Vijay holds a Master’s degree in Computer Engineering from Rutgers University–New Brunswick.