Vinicius Baumgratz, known as Vini, is a Senior Copywriter at Amazon Ads' Brand Innovation Lab, with over 10 years of experience in creative writing. They hold degrees in Social Communication from ESPM-SP and Advertising Copywriting from Miami Ad School-SP, along with an exchange program at Miami Ad School-Amsterdam. Vini has worked at major agencies in Brazil and Portugal, including Ogilvy and F/Nazca, crafting campaigns for prominent clients like TikTok, Nissan, and Itaú. They have also completed various certifications in Business Management and Graphic Design.
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