William Perkins has a diverse professional background spanning various roles in sales, marketing, and customer service. Starting as a Customer Sales Assistant at The Sports Locker and later at Waitrose, Perkins gained foundational customer interaction skills. Experiences at The Football Association and in advertising roles provided insight into the sports and media sectors. With significant positions in marketing at renowned companies such as adidas and Philips, Perkins demonstrated expertise in digital marketing, eCommerce growth, and strategic brand activation, leading teams across various markets. As the Founder and CEO of Elusa Drinks and currently serving as Marketing Manager at Amazon, Perkins continues to excel in driving impactful marketing strategies and initiatives. Education includes a Master of Science in Management with a specialization in Marketing and Digital Media from ESCP Europe and a Bachelor’s degree in International Business from Manchester Metropolitan University.
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