Xiaoyu Yang is a seasoned data science professional with over 8 years of experience in digital media and marketing analytics, primarily in the healthcare and insurance industries. Currently a Senior Data Scientist at Amazon, Xiaoyu utilizes A/B testing and observational studies to assess the impact of programs like Amazon Associates. Previously, as a Lead Data Scientist, Xiaoyu successfully launched a care management program that positively influenced behavior change among Medicare users and standardized experimentation frameworks across multiple teams. Xiaoyu earned a Bachelor of Arts in Economics from the University of International Business and Economics and a Master of Science in Operations Research from Columbia University.
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