Yaochen Li

Yaochen Li is a highly accomplished marketing professional with extensive experience in product management and branding across various industries. With a Master's degree in Marketing from the University of Southern California and a Bachelor's degree in Exhibition Industry and Event Management from Shanghai University of International Business and Economics, Yaochen has successfully led initiatives that resulted in significant revenue growth and enhanced customer engagement. Notably, at Chihuo Inc, Yaochen orchestrated a 47% revenue increase and managed a team of 30 volunteers, while at 85C Bakery Cafe, Yaochen contributed over $20M in annual sales through strategic product launches. Additionally, Yaochen has launched multiple B2B digital transformation products at Monks and successfully managed product marketing for luxury brands at Moët Hennessy, further showcasing a strong ability to implement effective go-to-market strategies. Currently, Yaochen serves as a Product Marketing Manager at Amazon.