Yash Melwani

Yash Melwani is a Senior Business Intelligence Engineer at AWS People Analytics, where they leverage advanced analytics and machine learning to optimize media strategies. They previously served as an Associate Manager of Marketing Analytics at Georgia-Pacific, developing models that enhanced marketing effectiveness. Yash earned an MBA in Management Information Systems from the University of Arizona, where they also worked as a Graduate Teaching Assistant. Earlier experience includes roles at Banner Health and T-Mobile, where they contributed to analytics frameworks and employee satisfaction models. Before that, Yash worked with Tata Consultancy Services, focusing on product development and engineering solutions.