Yiping Cheng is a dedicated professional with 16 years of online marketing and advertising experience, including 6 years in global research firms and 8 years in trade and audience marketing at Microsoft's Japan subsidiary. They currently serve as the Director of Global Growth Sales for APAC at Amazon Ads, having previously held various roles at Amazon and Microsoft, where they excelled in driving local sales revenue and managing significant advertising initiatives. Yiping earned a B.A. and an MBA from Kobe University in Japan and is proficient in English, Japanese, and Mandarin Chinese. Their achievements include leading successful sales efforts across multiple Asian markets and being recognized with the 100% Sales Attainment Award in 2015.
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