You Ri Lee is a strategic marketing leader with 16 years of experience in the FMCG sector, currently serving as the Head of MarComms for Amazon Ads in Asia Growth Markets. Lee has a proven track record in building and scaling full-stack marketing initiatives across renowned companies such as Unilever, General Mills, and Impossible Foods, managing successful brands like Häagen-Dazs and Vaseline throughout Southeast Asia, India, Korea, the Middle East, and China. Lee holds dual Bachelor's degrees in English Language & Literature and Marketing/Business Administration. Outside of professional endeavors, Lee enjoys parenthood and finds inspiration in the journey of raising a daughter.
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