Yumeng Du

Yumeng (Irene) Du is a Senior Product Marketing Manager at Amazon, specializing in B2B SaaS and data-driven go-to-market strategies. With over seven years of experience, they have held roles across prestigious organizations, including Allstate and Ingenico ePayments, where they have successfully managed product marketing and digital optimization. Yumeng earned a Master of Science in Integrated Marketing Communications from Northwestern University and a Bachelor of Arts in Communication from the University of Washington. Their expertise in analytics and digital marketing has contributed to impactful campaigns and project successes throughout their career.