AmbassCo
Maxine Marcus is an accomplished entrepreneur, currently serving as Founder and CEO of AmbassCo since January 2021, where the focus is on connecting brands with Gen-Z consumers for insights into products and marketing strategies. In addition, Maxine founded The Ambassadors Company in July 2016, a consulting firm dedicated to providing genuine feedback from teenagers regarding marketing and branding. Previous experience includes roles as a Social Media and Content Marketing Intern at SoundHound Inc. from June 2014 to July 2016 and as Head of Teen Insights at BounceChat from 2015 to 2016. Maxine holds a degree from the University of Southern California.
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AmbassCo
AmbassCo is a next-generation qualitative insights firm. We integrate across your marketing and consumer process, connecting you with a custom group from our 4,000+ Gen Z network. Our methodologies are built for marketing, digital, and insights teams today. We empower consumers to engage in their native environments, transforming feedback from a chore into an enjoyable habit. Meet Intersect. Intersect is an opinion-driven digital publication by AmbassCo – demonstrating how well we know Gen Z. Instead of flooding you with the hype, we hand-pick everything we cover so you can indulge in relevant, relatable, and fad-free content. From our edits to our op-eds, read Intersect to discover what's cool. So why does this all matter? Consumer culture is changing fast. Falling behind is costly. If your business isn’t talking to Gen Z, you should be. If you already are, it should be easier. We're sick of traditional systems and wasted marketing spend. The brands that succeed today understand the nuances that separate those who truly “get it” from those who don’t. Its the “iykyk” (if you know you know) elements that drive powerful and impactful strategies today. Data only tells a part of the story. You need humans to fill in the rest. And thats why our insights are powered by people.