Viktor Plato

Viktor Plato is a highly driven professional with 15 years of experience in e-commerce, pharmacy, retail, and care. Currently serving as the Head of CRM at Ambea, they focus on building data-driven customer journeys and optimizing CRM strategies. Previously, Viktor held various roles at Apotek Hjärtat, including Regional Manager and Head of Sales Development, where they were responsible for significant operational initiatives and managing a P&L of 500 million SEK. Viktor is educated with a Master’s degree in Pharmacy from Uppsala University and completed a master’s thesis in Pharmaceutical Neuroscience at Harvard Medical School.