Caroline Ferraz

Strategy & Insights Head

Caroline Ferraz is an experienced marketing and strategy professional with over 12 years in the industry, known for enhancing brand value through strategic thinking and consumer insights. They have collaborated with prominent companies like Ambev, Itaú, Natura, and Unilever. Previously, Caroline led the consumer insights department at Africa, managed the brand strategy for Skol at Ambev, and currently heads strategy for Corona. Additionally, Caroline teaches Strategic Planning at Senac São Paulo and focuses on inclusivity through their work with Think Olga/Think Eva, as well as authoring a book on the Sharing Economy. Caroline is pursuing an Executive MBA at FIA Business School and has earned a Master's degree in Consumer Behavior and Market Intelligence.

Location

São Paulo, Brazil

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