Fernanda Barros

Fernanda Barros is an accomplished professional with extensive experience in e-commerce and digital strategy, currently serving as Head of E-commerce at Ambev since July 2021. In this leadership role, Fernanda oversees the digital strategy for all Ambev brands, fostering relationships with online retailers and agencies while managing marketing and commercial efforts. Previous positions include E-commerce Senior Manager and E-commerce Commercial Manager, where Fernanda integrated various beer and craft beer brands into the e-commerce channel, focusing on strategic planning and performance monitoring. Prior to Ambev, Fernanda held positions at Unilever, Reckitt, Philips, and Meta Representações, gaining expertise in sales, marketing, and account management across various channels. Fernanda's academic background includes an MBA in Business Managing from Fundação Instituto de Administração and Executive Management studies from the University of La Verne.