Fernando Ferraz

Fernando Ferraz is an accomplished professional with extensive experience in business management and key account strategies, currently serving as Gerente de Negócios and Key Account Manager - Off Trade at Ambev since July 2019. With a strong focus on B2B client relations and market program planning, Fernando has successfully managed the execution of corporate strategies across the Northeast region, overseeing significant revenue through regional key accounts. Previous roles include Supervisor de Negócios and Supervisor de Mercado at Ambev, where responsibilities spanned negotiation, brand strategy development, and trade marketing. Earlier experience includes working as Executivo de Aquisições at Amcham-Brasil and managing business operations at FCAP JR. Consultoria, demonstrating a solid foundation in commercial negotiation and project consultancy. Fernando holds a degree in Business Administration from Universidade de Pernambuco (2015-2020).