Michael (Micha) Kälin is a CRM consultant and project manager at Ambit Group AG, where they focus on empowering organizations through marketing and sales automation. With a strong background in customer lifecycle marketing and AI-driven strategies, Micha specializes in creating sustainable business success. They have previously held roles in marketing management and graphic design with several firms, including admotion Agentur für Web und Grafik and Gutenberg Druck AG. Micha completed a Certificate of Advanced Studies in Customer Relationship Management at HWZ Hochschule für Wirtschaft Zürich, alongside various degrees in graphic design and marketing.
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