Cathy Hoffman

Cathy Hoffman has a diverse work experience spanning over two decades. Cathy is currently working as the Director of Marketing, Ambius & Steritech at Rentokil North America since February 2021. In this role, they lead marketing strategies to drive the profitable growth of Ambius & Steritech in North America, executes successful marketing campaigns, and builds brand equity.

Prior to their current position, Cathy held various roles at Ambius from 2013. Cathy served as the Director of Marketing and Marketing Manager, where they contributed to the profitable growth of Ambius in North America by shaping the strategic category direction, executing marketing campaigns, and driving cross-functional alignment.

Before their tenure at Ambius, Cathy worked at InnerLink as a Marketing professional. Cathy managed marketing and communications for a developer of digital health informatics and safety programs for the education sector, optimizing client and partner investments through effective marketing strategies.

Earlier in their career, Cathy gained experience at the American Red Cross, where they held several roles including Development Marketing Director, Assistant Director of Development Marketing, Marketing and Communications Manager, and Marketing. At the American Red Cross, they developed and executed strategic marketing initiatives, managed marketing budgets, trained staff in various marketing initiatives, and led cross-functional projects.

Cathy also worked as a Communications professional at Bosom Buddies of Georgia and as a Public Relations specialist at Cherry Bañez Publicity and Promotions, where they handled media relations, event promotions, and crisis management.

Overall, Cathy Hoffman's work experience demonstrates their expertise in marketing strategy, brand building, cross-functional collaboration, and driving business results.

Cathy Hoffman's education history includes a Bachelor of Science (BS) degree in International Business & Marketing from Penn State University, which they completed between 1997 and 2002. During their undergraduate studies, they also pursued a minor in Italian. In 2001, they participated in a study abroad program called CIMBA Undergraduate in Paderno del Grappa (TV), Italy. This program did not result in a specific degree.

In addition to their formal education, Cathy Hoffman has obtained certifications in various fields. Cathy is a Certified Trainer in Biophilic Design in Fitwel, the WELL Building Standard, and the Living Building Challenge, awarded by Green Plants for Green Buildings. Cathy has also completed a course on Facilitating Behavioral Change through Motivational Interviewing at the Mayo Clinic. The specific months and years when they obtained these certifications are not provided.