Lorena Sánchez

Regional Marketing & Communications Leader

Lorena Sánchez is a seasoned Communications and Marketing leader with over 14 years of experience in driving regional strategies across Latin America. Currently serving as the Regional Marketing & Communications Leader at Amcor since 2022, Lorena crafts and implements strategies for B2B channels while enhancing brand awareness through content generation. Prior roles include integrated communications specialist at Signify, where they led corporate PR plans, and various positions at Pepsi-Cola Venezuela, where they achieved significant brand growth and engagement. Lorena holds a Master's degree in Marketing from Escuela de Organización Industrial.

Location

Mexico City, Mexico

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