Barry Murphy is a seasoned commercial transformation advisor with extensive experience in go-to-market strategy, sales operations, and customer success alignment. Currently serving as a Commercial Transformation Advisor at amefar, Barry focuses on building scalable revenue models and embedding high-performance commercial teams. Previous roles include Chief Sales Officer at PaymentPlus, where Barry led a high-growth payments provider through a commercial transformation, and Managing Director at Sage Ireland, where significant transitions to SaaS were overseen alongside cross-functional alignment and culture transformation. Barry's career also includes leadership positions at Murvale, NSP International, and Viva Estates, demonstrating a strong capability in sales growth, team leadership, and strategic partnership development. Educational credentials include a Professional Diploma in Financial Advice from University College Dublin and a Certificate in International Leadership & Organisational Behaviour from Università Bocconi.
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