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In 1989, three Dutch friends opened a fashion store in the Amsterdam Sarphatistraat where they sold some of the best American labels, for the lowest possible price. They named their store 'America Today'​. The concept was brand new in The Netherlands and right from the start this 'American heritage'​ store attracted customers from allover the country. Through the years, the initial concept evolved. America Today still stands for American heritage fashion, but the main focus nowadays is on its own label: 'America Today'​. Besides this change of focus, the company has widely expanded its retail activities: there are now 70 America Today stores in The Netherlands, 15 in Belgium. In 2006 America Today became part of Excellent Retail Brands (ERB).

Apparel & Fashion

Retail

America Today

America Today's headquarters in Diemen, Netherlands

Bote Galema

Marlous Ricken

This department oversees the management and operational efficiency of retail locations to ensure optimal customer service and sales performance.

Retail Operations

This department provides administrative and operational support to ensure effective management across the organization.

Management Support

This department focuses on managing sales interactions and customer service within retail environments.

Retail Sales

This department is responsible for managing and executing sales strategies to drive revenue and customer engagement.

Sales Department

This department focuses on creating visual content and branding materials to effectively communicate the organization's message.

Design Department

This department manages online sales strategies and customer relationship marketing to enhance digital commerce.

America Today

Org chart

Teams

Retail Operations

Management Support

Retail Sales

Sales Department

Design Department

E-commerce Operations

Offices

America Today

Org chart

Teams

Retail Operations

Management Support

Retail Sales

Sales Department

Design Department

E-commerce Operations

Offices

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