Amanda Johnson is an accomplished professional with extensive experience in digital content strategy, SEO, and site management. Currently serving as Director of Site & SEO at American Express since January 2019, Amanda has driven enterprise efficiencies, developed major product launch strategies, and achieved record-breaking revenue through innovative testing and optimization initiatives. Prior roles include Senior Manager of SEO Strategy at American Express, where Amanda implemented successful SEO tactics that significantly increased organic traffic and acquisitions. Previous engagements at Domino Media Group and Refinery29 saw Amanda spearheading SEO roadmaps and content strategies that resulted in substantial audience growth. With a Bachelor of Arts in Media Arts and Entertainment from Elon University, Amanda brings a strong foundation in media and marketing to her work.
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