American Instants, Inc. has been crafting high-quality beverage solutions since 1961. Founded by Thomas J. Roche, the company began as a private label packer of instant coffee and tea and has grown into a leading U.S. manufacturer of hot and cold beverages, soft-serve ice cream, frappe mixes, and specialty powdered products.

We are committed to delivering exceptional quality at competitive prices, continuously investing in our people, processes, and capabilities to better serve our customers. As private label specialists, we partner closely with brands to develop customized products—offering expert manufacturing, blending, and formulation tailored to precise flavor, performance, and application requirements.

Our diverse portfolio includes instant coffee and tea, fresh-roasted coffee, and leaf tea, all produced with flexibility and consistency in mind. With deep expertise in custom blending and product development, every formulation is supported by our SQF Level 3 certification, ensuring the highest standards of food safety and quality.

Based in Flanders, New Jersey, our strategically located facility provides easy access to major ports and efficient nationwide distribution. With Sales & Marketing, Research & Development, Quality Assurance, Production, and Warehousing all operating under one roof, American Instants, Inc. offers a seamless, end-to-end solution—from concept to delivery.

American Instants, Inc.

Org chart

Teams

Offices